Marketing breaks in predictable places. The R6 framework separates it into three stages, attract, convert, and retain, and six success factors that tell you which stage is failing.
Attract runs on reach and reputation. Reach asks how you are getting in front of new prospects. Reputation asks how you are viewed once they find you, because attention without trust produces nothing.
Convert runs on readiness and remarketing. Readiness measures how fast and how well you respond to an opportunity. Remarketing measures how you hold attention over time, since most buyers do not decide on first contact.
Retain runs on reliability and reselling. Reliability is whether you consistently deliver the experience the customer expected. Reselling is how you maximize lifetime value by turning a buyer into a repeat buyer.
Score your business honestly on all six and the weak link becomes obvious. Most owners assume they have a reach problem when they actually have a readiness problem, and fixing readiness is far cheaper than buying more traffic.